OOH billboard for Academy Award nominated foreign film A Man Called Ove

CASE STUDY

Collateral + OOH Campaign

Key art is just the beginning: The poster for A MAN CALLED OVE was designed by Greenlight Creative for our Chicago-based client, Music Box Films, and reformatted numerous times
for the supporting collateral materials and OOH campaign.

RESULTS

During it’s calendar year in the U.S., OVE was “the highest-grossing foreign-language film,” per Indiewire. It was nominated for two Academy Awards, and Tom Hanks will star in the American remake.

Key art poster adapted to consumer ads for Academy Award nominated foreign film A Man Called Ove
Billboard and Key Art from the marketing campaign for A MAN CALLED OVE
Key art film poster adapted to NY best selling book cover for Academy Award nominated foreign film A Man Called Ove
Key art poster adapted to OOH bus side for Academy Award nominated foreign film A Man Called Ove

MUSIC BOX FILMS

“Greenlight is a friendly, tireless group that creates exceptional key art – and they listen. Quite simply, they’re a great asset to our marketing team.”

– BRIAN ANDREOTTI, HEAD OF MARKETING

dvd, content creation promoting Academy Award nominated foreign film A Man Called Ove
A Man Called Ove film poster on display at Arclight with Oscar nominated films