Columbia Pictures Best Picture Collection box set design shown on red carpet

CASE STUDY

Home Entertainment Packaging

After designing the Midnight Express 30th Anniversary packaging, complete with 28-page custom-designed personal memoir from acclaimed director, Alan Parker – which Blu-ray.com declared, “this digibook release comes highly recommended.”   Sony Home Entertainment hired Greenlight once again to create a boxed set for another Academy Award winner – 11 Academy Award winners to be exact for the “Best Picture Collection!”
Client: Sony Home Entertainment
Project: “The Best Picture Collection” Box Set & Marketing Materials
Creative Brief from Client: “High-end, classy tribute to Best Picture winners in Columbia Pictures’ history. Place lady with the torch on front, and then find a way to work the history of the logo into the art work.”
Color and Design exploration for Sony / Columbia Pictures Box Set

“The Columbia Pictures Best Picture Collection” box set commemorates the studio’s illustrious storytelling history. Emphasis was placed upon this rare assemblage of pedigree titles that garnered 11 Best Picture wins and a combined 64 Academy Awards.

Color and Design exploration for Sony / Columbia Pictures Box Set

RESULTS

“The Columbia Pictures Best Picture Collection” encompassed a vast amount of assets, which included: an Entertainment Weekly ad campaign, 17 discs, j-card, black linen with gold foil slip case, a capacity bound linen book with end pages showcasing the Columbia logo evolution thru 62 pages of text written by Greenlight, and featuring original key art and unit photography. In all, the Greenlight team created 84 pieces for this prestigious package.
Columbia Pictures Box Set packaging, book design, and disc art
Digital magazine ads and print marketing materials for Sony Best Pictures Collection.